Wildly exceptional web + brand experiences’
Crafted for Portland-area small businesses ready to turn curiosity into connection.’
Each experience is a focused collaboration where strategy, story, and design come together to create something captivating.’
Because the small businesses that shape our communities deserve world-class design too.’
Businesses we love to design for:
Cafés
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Landscapers
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Contractors
/
Interior Designers
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Boutique Shops
/
Service Providers
/
Therapists
/
Restaurants
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Cafés / Landscapers / Contractors / Interior Designers / Boutique Shops / Service Providers / Therapists / Restaurants /
The goal is simple: to make exceptional, world-class design accessible to small, values-driven businesses that care deeply about their craft, their customers, and their community.
BRAND DESIGN
Strategic and artful brand design that captures who you are and how you want to be remembered.
Through color, typography, and thoughtful storytelling, we’ll craft a visual identity that feels authentic, cohesive, and ready to grow with your business.
brand strategy, logo suite, color palette, typography system, and brand guide.
WEB DESIGN
Websites that are as beautiful as they are effective.
We blend strategy, design, and storytelling to create Squarespace and Shopify sites that not only look exceptional but also help your business thrive. Every site is built with clarity, functionality, and SEO in mind, so it’s not just a website; it’s your hardest-working team member.
custom design, site planning, SEO, mobile optimization, and post-launch support.
MARKETING
Ongoing creative support to help you show up consistently and confidently online.
From social templates and Flodesk email design to campaign pages and content guidance, we’ll help your marketing look and feel cohesive long after launch.
Social posts, email design, sales pages, ad design, and design intensives.
SELECTED WORK
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PNW Pavers
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Castellano
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Sage and Stone
A Studio That Gets It
I’m Beth Fidanzo, founder of Madrone Creative and the person who will be knee-deep in your pixels, positioning, and performance.
With nearly a decade of experience in design, development, and business strategy, I’ve learned that a beautiful website is only part of the equation. What matters most is how that site connects, converts, and supports your business day in and day out, without burning you out.
Madrone was built for local small business owners and non-profits who are doing big things with heart.
I don’t just build websites. I build digital homes for small businesses that deserve to be seen. For the café owner, the therapist, the artist, the multi-hyphenate entrepreneur who’s trying to keep it all going. The ones who show up early, stay late, and want their website to work just as hard as they do.
You shouldn’t have to settle.
Not on design. Not on strategy. Not on results.
I bring the same level of care, clarity, and execution that big brands expect. I just built this studio for the small businesses that make Portland feel like home.
If you’re after a website that’s equal parts stunning and strategic, one that tells your story, reflects your values, and grows with your business, you’re in the right place..
FREE WEB AUDIT
Get a Pro Designer’s
Take on Your Site
I’ll look at what’s working, what’s not, and what to tweak.
Fill out a short form below, and I’ll email you back a 5-minute video of me walking through your site with real recommendations to help it meet your goals.
Begin your project with Madrone Creative.
Whether you’re seeking a new brand identity, a strategic website, or ongoing creative support, this is where it starts. Complete the form below to tell us a bit about your business and what you’re dreaming of creating.
Once submitted, we’ll review your details and reach out to schedule a discovery call to ensure we’re the right fit.
Email: bethany@madronecreative.co