Rooted in community.
Designed for connection.
Madrone Creative is the multidisciplinary studio of Beth Fidanzo, rooted in the Pacific Northwest and built on the belief that small businesses deserve big-brand brilliance. The kind of thoughtful strategy and beautiful design that often lives behind agency doors, made accessible, personal, and grounded in place.
The studio creates web and brand experiences for small businesses while also holding space for ongoing study, writing, and pattern work, drawing from heritage craftsmanship alongside modern tools with care and restraint.
For years, I ran a full design studio while raising my children and doing my best to hold everything together. Eventually, I stepped back to create space for my family and to find a healthier pace. In the quiet of that season, something shifted. I realized I didn’t want to build a life shaped by hustle culture. I wanted work that felt calm, purposeful, and deeply connected to the people and places around me.
I returned with a new sense of direction. Madrone became not just a place to build websites, but a studio shaped by care, rhythm, and the belief that work should support life at home rather than compete with it.
Madrone now serves the small businesses that help this place feel like home. I work with the café owners, stylists, bakers, therapists, makers, and service providers who show up day after day. They are the ones who welcome people in, who remember names, who bring comfort and familiarity, and who make their neighborhoods feel known and cared for.
The best design begins with connection.
A brief is necessary, but sitting with the owner, learning their story, visiting their space, and understanding how they work brings a depth no questionnaire can capture. That is where it becomes something memorable and true to who you are.
My goal is to blend design, development, and thoughtful business strategy to support your larger goals and help you draw in the people you want to serve. Your work matters, and your digital presence should reflect that with clarity and beauty.
A Company Designed to Give Back
From the beginning, I wanted Madrone to be more than a design studio. I wanted it to be a small force for good. Giving is not a marketing initiative here, but a practice rooted in the belief that our work should reach beyond ourselves.
Ten percent of every project or shop sale is donated to one of the organizations below. This does not add to the cost of your project, but it does extend its impact. When we work together, you can choose which organization your project supports.
With Love Oregon
Caring for foster children and their resource families with practical support and dignity.
Portland Rescue Mission
Providing meals, shelter, recovery care, and long-term pathways for people experiencing homelessness and hardship in our city.
International Justice Mission
Providing rescue and restoration for victims of human trafficking and violence around the world and bringing perpetrators to justice.
World Help
Offering immediate relief, community development, education, and long-term solutions that bring help for today and hope for tomorrow.
Giving in this way reminds me that our work reaches farther than we can see.
It becomes part of someone else’s stability, safety, and story.
A bit more about me
I’m Bethany. I am married to my wonderful husband, Tyler, and we are raising four big kids in a small town just outside Portland. We are building a home on a few acres of land, and it has been a meaningful adventure that has shaped how I think about space, materials, patience, and care. I love wandering through the woods, exploring the forests near us, and finding quiet moments in our full life. Sometimes our dogs tag along, and sometimes I sneak out alone with a notebook and a cup of coffee.
Alongside client work, I write in the Madrone Journal, where I reflect on family, home, design, material study, faith, business shaped around life, and the rhythms that hold it all together. It’s a slower corner of the studio, and an important part of how I practice this work with intention.