BUILD A BUSINESS PEOPLE CAN UNDERSTAND AND BUY FROM.

Get clear on your offer, align your brand and website, and build traction that does not depend on you performing online all day.

EXPLORE SALES READY SPRINT
Now booking Spring 2026

THE GOAL IS SIMPLE

Make exceptional, strategic design accessible to PDX small businesses and the real people behind them who care deeply about their craft, customer, and community.

A laptop sitting on a white desk showcasing a website with bold typography and black and white imagery
A set of six color sample cards sitting on a beige surface
SALES-READY WEB AND BRAND EXPERIENCES

Your business stops feeling cobbled together and starts feeling clear, cohesive, and ready for real forward motion. The kind where people get it faster, trust you sooner, and know what to do next.

Simple. Strategic. Finally.

Feminine web template showing on laptop that is sitting on a white, modern desk

Businesses we love to design for: 

Cafés

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Landscapers

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Contractors

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Interior Designers

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Boutique Shops

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Service Providers

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Therapists

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Restaurants

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Cafés / Landscapers / Contractors / Interior Designers / Boutique Shops / Service Providers / Therapists / Restaurants /

Experiences

SALES READY SPRINT

A focused week to get your business clear and your website working. We start with what you sell, who it’s for, and why someone should choose you. Then we build a site designed to convert, with clean navigation, stronger messaging, and a clear path to inquiry. We also set up the basics that take pressure off you, like email capture, simple automations, and a structure that makes marketing easier to sustain.

Best for: the owner who wants results, clarity, and a website that starts pulling its weight.


VIP DAY

One day of high-impact progress to clean things up and move things forward. We knock out the backlog and make your next step obvious. Homepage refresh, landing page build, copy cleanup, navigation edits, email design, light rebrand tweaks, conversion improvements. You bring the list, I bring the plan and the follow-through.

Best for: the owner who already has a foundation and needs fast relief and momentum.

If your website is beautiful, polite, and doing absolutely nothing for you, hi. You’re not crazy. You’re just running a real business and you need real results. Let’s put your website to work for you.

Not sure what you need? Get a free 5-minute audit →

SELECTED WORK

  • Screen capture of a webpage for Pacific Northwest Heritage Hardscaping, showing images of a landscaped yard, driveway, patio, pool deck, athletic courts, retaining walls, and artificial turf.

    PNW Pavers

  • Homepage of Castellano Custom Furniture website showing a man working on furniture, a photo of a group of people inside a furniture store, and a living room with a grey armchair.

    Castellano

  • Web design layout for Stone & Sage Outdoor Design featuring header, service descriptions, images of landscaped yards, and green botanical background.

    Sage and Stone

A woman with long hair holding a mug, standing in front of a laptop on a wooden table in a bright room.
MEET YOUR NEW WEB DESIGNER

Bethany Fidanzo

With nearly a decade of experience in design, development, and business strategy, I’ve learned that a beautiful website is only part of the equation. What matters most is how that site connects, converts, and supports your business day in and day out, without burning you out.

Madrone was built for local small business owners and non-profits who are doing big things with heart.

I don’t just build websites. I build digital homes for small businesses that deserve to be seen. For the café owner, the therapist, the artist, the multi-hyphenate entrepreneur who’s trying to keep it all going. The ones who show up early, stay late, and want their website to work just as hard as they do.

You shouldn’t have to settle.
Not on design. Not on strategy. Not on results.

I bring the same level of care, clarity, and execution that big brands expect. I just built this studio for the small businesses that make Portland feel like home.

If you want a website that looks incredible and works like it should, let’s build it.

If your website is beautiful, polite, and doing absolutely nothing for you, hi. You’re not crazy. You’re just running a real business and you need real results. Let’s put your website to work for you.

Begin your project with Madrone Creative.

Whether you’re seeking a new brand identity, a strategic website, or ongoing creative support, this is where it starts. Complete the form below to tell us a bit about your business and what you’re dreaming of creating.

Once submitted, we’ll review your details and reach out to schedule a discovery call to ensure we’re the right fit.

Email: bethany@madronecreative.co