MAKING THE DIGITAL TANGIBLE.Madrone creates intentional, story-rich websites and brands that help businesses turn their ideas, values, and work into digital experiences that move people to act.
THE GOAL IS SIMPLEMake strong business strategy and design accessible to Portland’s small businesses that care deeply about their craft, customer, and community.’
WHAT HAPPENS AFTER WORKING TOGETHERYour business stops feeling cobbled together and becomes clear, cohesive, and ready for real forward motion. Where people buy faster, trust you sooner, and know what to do next.
Simple. Strategic. Finally.’
Start with what you need.
Whether you need to step back and see the whole picture or you’re ready to build what comes next, there’s a thoughtful place to begin.
Not sure what’s getting in the way?
Send me your website, and I’ll tell you what I see.
I’M READY FOR …
A custom brand or website
Strategic, distinctive design shaped around the business you’ve already built, and where you want to take it next.
Focused help with my website
A concentrated Design Day to clarify, refine, finish, or improve what’s already in motion.
A beautiful starting point I can make my own
Website templates, brand kits, and practical tools for building something strong without starting from an empty page.
MEET YOUR NEW DESIGNERI help women take the business they’ve been carrying in their minds and make it visible, useful, and distinctly their own.
I’ve spent two decades studying business, building businesses, and designing for them. Along the way, I saw the same problem over and over. Small business owners were being told to post more, market harder, and keep trying new tactics before anyone helped them get the foundation clear.
So that is the work I do.
I look at how your business is coming across, where things are disconnecting, and what needs to be stronger so your brand, website, messaging, and client flow can support your goals.
Together, we uncover what matters, find the pattern among the pieces, and shape a brand and website that helps other people understand the value of your work.
Bethany Fidanzo
Businesses I love to design for:
Cafés
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Landscapers
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Contractors
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Interior Designers
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Boutique Shops
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Service Providers
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Therapists
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Restaurants
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Cafés / Landscapers / Contractors / Interior Designers / Boutique Shops / Service Providers / Therapists / Restaurants /
Madrone is built to meet your small business in different seasons of growth.
If you are just getting started, there should be a beautiful and strategic way to begin. If your business is established and you are ready for a designer, there should be a path for that too. And if you have already proven your work and are ready for a more refined presence, Madrone can hold that as well.
From lawyers, therapists, photographers, and florists to cafés, boutiques, makers, and other neighborhood brands, Madrone helps small businesses across Portland and the surrounding communities create a stronger, more thoughtful presence online.
Tell me what you’re building.
You don’t need to have it all figured out before you reach out.
Tell me about your business, what you’re hoping to create, and where things feel unclear, disconnected, or ready for change. I genuinely love hearing women talk about the work they care about and the lives they’re trying to build around it.
After you send your note, I’ll take a look and send you a link to book a short call with me. We’ll talk through what you need, what may be getting in the way, and the most useful next step.